Does ‘principles’ sound too hokey? 

Away with any notion that what we’re going to tell you is earth-shattering.

We are a group of people who burn a fruit, grind it up, mix it with water, and heat it again.

To produce it, we use water, lots of water. We heat the water. We heat the beans. We heat and dump water that cleans the things that carry the beans.

And the not-earth-shattering-news is that the less we do of that, the better we feel.

Here is what we’re trying:

We have two sizes of drink: iced or hot.

We have eight drinks.

We have three milks.

We have certain flavors.

Look: we believe the more you do it, the better you get.

We like practice, we hate waste, and if you feel similarly, welcome.

If you don’t, yes, okay, welcome, but please be ready to defend yourself.

Sword slice sword slice.